Content Strategy - Marketing
Guided creative and technical rebrand of this analytics company. The clients offerings are a hybrid of technology applications and service, it was important to capture that aspect of the sales message, in balanced and engaging verbal and visual design. Custom iconography, infographics, and duotone retouched photos kept the site homogeneous with the new brand look and feel. I had the opportunity to work with an outstanding pick up team. Robert Carroll (acting CMO), Joyce Thomspon’s and Schuyler Ingle (Strategic Copy and Messaging), Nancy Schroeter (Brand Discovery). We delivered the full rebrand, website and collateral in three months.
